《中國推介·中華酒魂》：中國白酒守藝人守藝守道守心

2022-01-17 11:21:00 來源: 榕城網(wǎng)

湯溝酒業(yè)一直堅守叫做中國白酒守藝人,做濃香型白酒的老味道。

近400余年工法如一,變得是人,不是藝。有時候最傳統(tǒng)的手藝,就是最高妙的技藝。

那么這個老味道從哪幾個地方來體現(xiàn)呢?就是我們說的湯溝四老—老地方,老工藝,老窖池和老工匠。老地方也可以說是叫老環(huán)境,就是湯溝特有的生態(tài)微環(huán)境。第二個就是老工匠,我們有600人的工匠隊伍,我們每一個師傅要走到前臺,他必須要經(jīng)過10年以上的工作經(jīng)驗的積累。第三個就是老窖池,我們有接近4000口老窖池,它的窖齡從50年到400年不等。第四個就是我們的老工藝,我們也稱之為叫老五甑工藝,也是我們的老祖先一直沿用的工藝。也是經(jīng)過時間檢驗的、最最合適的、最高秒的工藝。這四老詮釋了我們湯溝酒業(yè)為什么是中國白酒的守藝人。

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南國湯溝酒,開壇十里香。這是清代著名詩人、戲劇家洪昇對中華老字號湯溝酒的贊譽。400多年的薪火相傳,一代代釀酒師傅的言傳身教,成就了湯溝酒的絕世風(fēng)華。

湯溝是酒鄉(xiāng)名鎮(zhèn),從這一區(qū)域考古出土的酒器和酒具等文物來看,可以證明湯溝釀酒的起源可以追溯到先秦時期,湯溝酒有記載的歷史也已經(jīng)有1000余年。始建于北宋初年的花果山海清寺阿育王塔的功德碑上,就有湯家溝人捐酒捐物的記載。南宋的時候湯福星在這里大興釀酒產(chǎn)業(yè),山西人黃玉生在這里開辦玉生糟坊;我們的香泉井已經(jīng)450年了,至今仍然是清甜甘冽,我們的天啟酒窖也已經(jīng)連續(xù)使用了400年,到今天仍然在釀出美酒。

美酒源自傳承,輝煌源自奮進。湯溝酒業(yè)在傳承傳統(tǒng)技藝的同時,緊跟時代步伐,不斷探索成長,不僅收獲著驕人的成績,也開創(chuàng)了品牌新的內(nèi)涵。

2020年實現(xiàn)的銷售收入比十二五末增長了近百分之六十。特別是我們確立了“中國白酒守藝人”的品牌戰(zhàn)略地位;全面布局全省市場,我們相繼在南京、無錫、蘇州等地開設(shè)了湯溝的旗艦店。新十年,新的征程,湯溝酒業(yè)將緊緊圍繞“重品質(zhì)、樹特色、強品牌”的理念和“新十年、新百億”的目標(biāo),堅守堅持,接續(xù)奮斗,主要就是全力推進企業(yè)上市,推進廠鎮(zhèn)融合,同時更加注重社會公益。

湯溝酒業(yè)作為近代企業(yè)出現(xiàn),已經(jīng)走過了100余年的風(fēng)雨歷程,企業(yè)能夠堅持堅守,并且不斷發(fā)展壯大,靠的是對品牌和品質(zhì)的堅守,靠的是企業(yè)對社會責(zé)任的擔(dān)當(dāng)。使命呼喚擔(dān)當(dāng),奮斗開創(chuàng)未來。我們會克服前進道路上的一切艱難險阻,把汗水灑在路上,用艱辛換來幸福,向著新十年的目標(biāo)砥礪前行,以改革發(fā)展的優(yōu)異成績向建黨一百周年獻(xiàn)禮!

湯溝酒業(yè)憑借百年傳承的匠心,品質(zhì)堅守的初心,不畏前進道路上的艱辛,迎來新的使命,呼喚新的擔(dān)當(dāng)。

Tanggou Liquor Industry has always been a protector of Chinese Liquor skills,which makes an old flavor of Luzhou flavor liquor.

In the past 400 years,the method of making liquor has always been the same.People were changing,not the skill.Sometimes the most traditional skill becomes the most wonderful skill.

So where do the old taste come from?It is what we call Tanggou Four Old-old place,old skill,old cellar,and old craftsman.The old place can also be called the old environment,which is the unique ecological micro environment of Tanggou.The second is the old craftsmen.We have a team of 600 craftsmen,each craftsman who goes to the front must have more than 10 years of working experience.The third is the old cellars.We have nearly 4000 old cellars,cellar age ranges from 50 to 400 years.The fourth is our old skill,which is also called Laowuzeng Skill,Which is also a skill that our ancestors used all the time.It is also the most suitable and the highest second technology that has been tested by time.These four olds interpret why Tanggou liquor industry is the protector of Chinese Liquor skills.

Tanggou liquor of southern China is fragrant for ten li.This is the praise of Hong Sheng,a famous poet and dramatist in the Qing Dynasty,to the Chinese time-honored Tanggou liquor.Generations of wine makers have taught each other by words and deeds more than 400 years made achievement of Tanggou liquor's peerless style.

Tanggou is a famous wine town,from the wine vessels and wine utensils unearthed in this area,it can be proved that the origin of Tanggou liquor making can be traced back to the pre Qin period,Tanggou liquor has a recorded history of more than 1000 years.Built in the early years of the Northern Song Dynasty,it is on the merit tablet of Ayuwang pagoda of Haiqing temple in Huaguoshan.There is the record of the donation of Tangjiagou people.In the Southern Song Dynasty,Tang Fuxing prospered the liquor making industry here.Huang Yusheng,a native of Shanxi Province,set up Yusheng distillery workshop here.Our Xiangquan well has been 450 years,and it is still sweet and refreshing,our Tianqi wine cellar has been used for 400 years,and is still producing fine wine today.

Good wine comes from inheritance,brilliance comes from striving.While inheriting traditional skills,Tanggou liquor industry keeps up with the pace of the times,constantly explores and grows,it has not only gained remarkable achievements,but also created a new connotation of the brand.

The sales revenue in 2020 has increased by nearly 60%compared with the end of the 12th Five Year Plan.In particular,we established the brand strategic position of the‘protector of Chinese Liquor skills’.Overall layout of the provincial market,we have set up flagship stores of Tanggou in Nanjing,Wuxi and Suzhou.New decade,new journey,Tanggou liquor industry will closely focus on the concept of‘emphasizing quality,establishing characteristics and strengthening brand’and the target of‘new decade,new 10 billion’,persevere,continue to struggle,the main task is to promote the listing of enterprises and the integration of factories and towns,and pay more attention to public welfare.

As a modern enterprise,Tanggou liquor industry has gone through more than 100 years,enterprises can stick to it and keep growing,it depends on the persistence of brand and quality,it depends on the enterprise's social responsibility.Mission calls for responsibility,striving for the future.We will overcome all difficulties and obstacles on our way forward,sprinkle sweat on the road,and exchange hardship for happiness,forge ahead towards the goal of the new decade,present to the 100th anniversary of the founding of the party with outstanding achievements in reform and development!

Tanggou liquor industry relies on the ingenuity of one hundred years of inheritance and the original intention of sticking to the quality,not afraid of the hardships on the way forward,ushers in a new mission and calls for a new responsibility.

關(guān)鍵詞：

《中國推介·中華酒魂》：中國白酒守藝人守藝守道守心

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